Pandora Reports Strong U.S. Sales but Warns of Slower Global Growth in 2025

The Danish jewelry giant highlights challenges in Europe and rising silver prices while planning major expansions and cost-cutting measures.

Pandora achieved 13% organic revenue growth in 2024, surpassing its upgraded guidance of 11–12%.
U.S. sales grew by 9% in Q4 2024, while European sales were flat, with declines in France and Italy offset by strong growth in Germany.
The company forecasts 7–8% organic revenue growth in 2025, citing economic challenges in Europe and rising raw material costs as key concerns.
Pandora is constructing a $150 million production facility in Vietnam to boost crafting capacity by 50%, supporting its long-term growth strategy.
A share buyback program of DKr4 billion and further price increases are planned to mitigate profitability pressures from rising silver costs.