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Pandora Pivots to Platinum-Plated Jewelry After Soft Holiday Quarter, Sets Cautious 2026 Outlook

A Q1 pilot in 30 Northern Europe stores aims to cut exposure to volatile silver prices.

Overview

  • Pandora said fourth-quarter sales reached 11.86 billion Danish kroner with 4% organic growth, calling results lower than expected after weaker November–December trading, particularly in North America.
  • The company guided for 2026 organic growth of minus 1% to plus 2% and an EBIT margin of 21% to 22%, noting like-for-like trading is around flat early in the first quarter.
  • The material shift starts with platinum-plated versions of bestselling bracelets in a Q1 pilot across 30 stores and e-commerce in Northern Europe, followed by a global rollout that adds charms in the second half of 2026.
  • Management said hedges cover at least 90% of silver and gold purchases this year, yet commodity moves could still trim the profit margin by up to about 2.5 percentage points; silver represents roughly one-third of cost of goods sold.
  • Pandora named Philippa Newman chief product officer, with her appointment effective March 9, as the company refreshes leadership alongside product and sourcing changes.