Overview

• Pandora posted 8 percent revenue growth in the second quarter with like-for-like sales up 3 percent and organic sales reaching around 7.07 billion DKK.
• The company updated its tariff guidance to a 200 million DKK hit for 2025 and a 450 million DKK impact for 2026 from U.S. levies on Southeast Asian shipments.
• Shares fell more than 14 percent following the interim results as investors weighed the pressure on near-term margins.
• Pandora has already implemented three price increases—5 percent in October, 4 percent in April and a low single-digit rise in August—and is considering further hikes.
• The jeweller is shifting its supply chain by switching sourcing, routing shipments directly to Canada and Latin America, and resizing its China footprint.