Overview

• The factory was inaugurated in Pilsen, with Panasonic framing the move as a push to challenge established European makers.
• Panasonic targets output of up to 1.4 million indoor and outdoor units annually by 2030, a stated goal rather than current capacity.
• The company reports roughly €320 million invested and up to 700 jobs expected at the site.
• Germany is flagged as a primary sales destination, with the plant located about 70 kilometers from the Bavarian border.
• Industry groups report German first-half sales up 55% to 139,500 units, with Panasonic calling the market's trajectory positive despite volumes below 2023.