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Pan de Muerto Season 2025: Prices Edge Up as Retailers and Bakeries Broaden Choices

Seasonal demand is driving varied offerings with shifting prices across Mexico.

Overview

  • Costco México lists a nine-piece tray at 170 pesos for 2025, up from 159 pesos last year, with pricing subject to branch, city and demand as November advances.
  • Keto bakery D'Almendra sells sugar-free, gluten-free pan de muerto in Guadalajara and Aguascalientes made with almond flour and monk fruit sweetener, including a tres leches version, priced from 99 to 145 pesos.
  • Mexico City spots highlight specialty flavors and fillings such as guayaba with mascarpone, cacao with café de olla sugar, horchata custard, dulce de calabaza with cream cheese, and mazapán.
  • Availability windows vary by venue, with Rulce offering through November 8 or until sold out, Croque Voyage listing through November 15 with some items requiring one-day pre-order, and Elena 147 running to late November.
  • Single-piece pricing in the capital ranges roughly from 48 pesos for traditional styles to about 98 pesos for filled versions, reflecting recipe and bakery differences during the short season.