Pamela Anderson Stars in Smashbox's '90s-Inspired Makeup Campaign

The campaign, titled 'Isn't It Iconic,' celebrates the Original Photo Finish Primer and marks Anderson's first beauty campaign in years.

Pamela Anderson collaborates with Smashbox for a new campaign, embracing her iconic '90s makeup style.
The 'Baywatch' alum, known for her recent makeup-free appearances, showcases the vegan and cruelty-free Original Photo Finish Primer.
Anderson's participation in the campaign reflects a nostalgic return to her '90s glam look, highlighting her influence on beauty trends.
The campaign, shot by Smashbox co-founder Davis Factor, is a nod to the '90s and emphasizes self-expression and empowerment.
Anderson, who has embraced a more natural look in recent years, sees the campaign as a fun exploration of beauty and self-expression.