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Pamela Anderson Closes Garden-Themed Sonsie Pop-Up in SoHo and Unveils $100,000 Shopify Grant

Her themed looks and bare-faced appearance drew crowds as the brand highlighted new vegan skin care in a Shopify-powered setting.

Overview

  • The three-day, RSVP-only activation in SoHo wrapped Sunday, presenting a nature-inspired space modeled on Anderson’s Vancouver Island garden with greenery, garden-green matcha, and treats from Chloe.
  • Attendees sampled Sonsie’s latest vegan launches, including the Adapt Cream and the Basic Balm in the Sugar-dipped Rhubarb variation.
  • Anderson announced the Sonsie x Shopify Mindful Beauty Award, a $100,000 grant intended to support early-stage, female-founded beauty and wellness brands.
  • Across the weekend she wore vintage Magnolia Pearl florals with bright green ladybug tights and floral hats, and she maintained her now-familiar makeup-free look.
  • Fans turned out in force and praised the styling and decor on social media, and programming featured an intimate Q&A with co-owner Dylan Jagger Lee, with Brandon Thomas Lee in attendance.