Overview

• Pamela Anderson, the 56-year-old Baywatch star, has acquired the skincare brand Sonsie and is now its co-founder and owner.
• Sonsie is a vegan, cruelty-free, and sustainability-focused skincare brand that was initially discovered by Anderson's son, Dylan Jagger Lee, and his girlfriend, Paula Bruss.
• The brand currently offers three products: the Multi Moisture Mask, Super Serum, and Basic Balm, but will soon launch new formulas that Anderson had a hand in developing.
• Anderson's decision to join the beauty industry comes after she started embracing a natural look, going makeup-free at events like Paris Fashion Week and in ad campaigns.
• Anderson has been involved with the brand for a few months, but her official debut in the beauty space is marked with this announcement.