Pamela Anderson Acquires Skincare Brand Sonsie, Joins as Co-Founder

The Baywatch star's entry into the beauty industry follows her recent embrace of a natural, makeup-free look.

Pamela Anderson, the 56-year-old Baywatch star, has acquired the skincare brand Sonsie and is now its co-founder and owner.
Sonsie is a vegan, cruelty-free, and sustainability-focused skincare brand that was initially discovered by Anderson's son, Dylan Jagger Lee, and his girlfriend, Paula Bruss.
The brand currently offers three products: the Multi Moisture Mask, Super Serum, and Basic Balm, but will soon launch new formulas that Anderson had a hand in developing.
Anderson's decision to join the beauty industry comes after she started embracing a natural look, going makeup-free at events like Paris Fashion Week and in ad campaigns.
Anderson has been involved with the brand for a few months, but her official debut in the beauty space is marked with this announcement.