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Palworld Expands with Sony Partnership, Forms New Company

Pocketpair and Sony create Palworld Entertainment to handle global licensing and merchandising for the hit game.

Overview

  • Palworld has reached over 25 million players since its January release.
  • The new venture will focus on merchandise, starting with items debuting at Bilibili World 2024.
  • Pocketpair CEO Takuro Mizobe will lead Palworld Entertainment.
  • The partnership includes Sony Music Entertainment and anime studio Aniplex.
  • Palworld continues to rebut AI-generated art allegations, emphasizing its original sketches.