Palworld Expands with Sony Partnership, Forms New Company

Pocketpair and Sony create Palworld Entertainment to handle global licensing and merchandising for the hit game.

Palworld has reached over 25 million players since its January release.
The new venture will focus on merchandise, starting with items debuting at Bilibili World 2024.
Pocketpair CEO Takuro Mizobe will lead Palworld Entertainment.
The partnership includes Sony Music Entertainment and anime studio Aniplex.
Palworld continues to rebut AI-generated art allegations, emphasizing its original sketches.