Overview

• On June 5, 2025, sections of the Pakistani diaspora launched a truck-mounted digital billboard in New York’s Times Square featuring messages like "Fraud Marshal" and "Liar" targeting General Asim Munir.
• The rotating display also labeled Asif Ali Zardari and Nawaz Sharif as "crooks" and contrasted Munir’s honorary rank with praise for Imran Khan as the "real hero."
• Critics pointed out that Munir’s promotion to Field Marshal on May 20 followed Pakistan’s faltering response to India’s Operation Sindoor, which was launched after the April 22 Pahalgam terror attack.
• Imran Khan’s continued imprisonment has become a rallying point for diaspora activists accusing Pakistan’s military leadership of political overreach.
• Some Pakistani media outlets reported that U.S. funding underpinned the billboard campaign, but independent confirmation of this claim remains limited.