Overview

• The Pakistan Pavilion hosts 34 exporters, with 54 Pakistani firms present across Anuga 2025 in Cologne.
• Exhibitors are showcasing basmati rice, processed foods, confectionery, juices and beverages, dairy products, and mineral-rich pink salt.
• Participants are engaged in pre-arranged buyer meetings and sector networking to pursue distribution deals and partnerships in Europe, the Middle East and beyond.
• TDAP is promoting FoodAg 2025 in Karachi, scheduled for Nov. 25–27, to channel international interest into follow-up investment and trade discussions.
• The push builds on PBS data showing agro-food exports at $8 billion in FY2023–24 and a 1.62% rise to $5.75 billion in the first nine months of FY2024–25.