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Pakistan PM Orders Probe Into Airline Ad Criticized for 9/11-Like Imagery

The ad by Pakistan International Airlines, depicting a plane near the Eiffel Tower, has drawn backlash for its resemblance to the 2001 terrorist attacks.

  • Pakistan International Airlines released an ad on January 10 featuring a plane flying toward the Eiffel Tower with the caption, 'Paris, we're coming today.'
  • The ad, intended to celebrate the resumption of flights to Europe after a four-year ban, was criticized for evoking imagery of the 9/11 attacks in the U.S.
  • Prime Minister Shehbaz Sharif has ordered an investigation into the conception and approval of the advertisement, calling it 'stupidity.'
  • The airline has not removed the post, which has amassed over 21 million views, and issued an apology stating no intent to offend or evoke harm.
  • PIA's flight ban in Europe was lifted recently after a 2020 crash investigation revealed pilot errors and fraudulent licenses, though the airline remains banned in the U.S. and U.K.
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