Overview
- Ragerz launches in two tortilla-style flavors, Chili Lime and Sweet Chili Crunch, positioned for bold taste with cleaner ingredients.
- Good Eat’n says the snack uses organic corn with no artificial flavors or dyes such as Red 40.
- Pre-orders are live at GoodEatn.com, with planned availability at H‑E‑B in Texas, via DoorDash in Texas, and on Gopuff nationwide; Good Eat’n products are already sold nationwide at Walmart.
- The collaboration includes a reported 1% of Ragerz sales to charity and in‑kind donations through a partnership with the Paige Bueckers Foundation, Feed the Children, and Dallas school resource centers.
- Bueckers co-developed the product with a focus on spice, calling Chili Lime her favorite, and the equity arrangement is described as the first of its kind for a WNBA player in an NBA player’s brand.