Paige Bueckers and UConn Teammates Partner with Madison Reed

The hair color brand secures multimillion-dollar deal, including court naming rights and NIL agreements with top players.

Paige Bueckers debuts new pink hair as part of Madison Reed's ColorWonder campaign.
The partnership includes naming rights for UConn's Gampel Pavilion and XL Center.
Players will serve as brand ambassadors and receive mentorship, internships, and equity.
Madison Reed aims to support female athletes' career development beyond sports.
The deal highlights Madison Reed's commitment to empowering women in sports and business.