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Paid Votes for Martín Fierro de Streaming Draw Boycott Calls From Occhiato and Pergolini

APTRA says commercial decisions for the streaming edition rest with the licensee, distancing the award body from the paid-vote plan.

Overview

  • Host Paula Chaves detailed a pay-to-vote system for “clip of the year” and “best community,” available via website or SMS with a fee and a lottery incentive.
  • Nicolás Occhiato told Luzu TV followers not to spend money to support them, and Mario Pergolini echoed the call, labeling the requirement to pay as “ridiculous.”
  • Olga cofounder Bernarda Chela defended the mechanism as part of financing a costly production and urged streaming channels to pull in the same direction.
  • APTRA issued a clarification stating it is not part of Olga’s commercial business and that such choices lie with the award’s licensees.
  • Commentary flagged risks of vote-buying or bot manipulation as tensions rise ahead of the Dec. 14 ceremony at the Buenos Aires convention center, to be aired by Telefe and Olga.