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Paid Raises $21.6 Million Seed to Power Outcome-Based Billing for AI Agents

The London startup builds outcome-based billing infrastructure to tie AI agent pricing to measurable results.

Overview

  • The oversubscribed $21.6 million seed was led by Lightspeed, with participation from FUSE and existing investor EQT Ventures, bringing disclosed funding to about $33.3 million including a March pre-seed.
  • Paid provides tooling for results-based monetization, including branded value portals, per-customer pricing, outcome or hybrid models, real-time cost telemetry, and BI dashboards.
  • Early adoption includes AI-native startup Artisan and enterprise software vendor IFS, which the company says is using the platform to scale agent offerings.
  • Lightspeed frames the need for Paid as solving an economic visibility gap that keeps most AI pilots from production, citing difficulty measuring impact and cost.
  • Founded by Outreach creator Manny Medina, the company is reportedly valued at over $100 million according to a source, a figure not officially confirmed.