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5d ago

Pahalgam Terror Attack Devastates Kashmir’s Tourism Industry

The April 22 attack that killed 26 tourists has led to mass cancellations, plunging occupancy rates and threatening the livelihoods of millions dependent on the region’s tourism economy.

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Though May bookings were cancelled en masse, tour operators were still hopeful that the situation would stabilize in time to retain bookings for June and July. (Pic for representation)
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Overview

  • The April 22 attack in Pahalgam claimed the lives of 26 tourists, marking an unprecedented targeting of visitors in Kashmir.
  • Hotel and houseboat occupancy rates have plummeted from 80% to as low as 10–20% due to widespread cancellations.
  • Nearly 90% of summer travel bookings, including pilgrimages to Vaishno Devi, have been voided across India following the attack.
  • The Ministry of Civil Aviation has deployed special flights, capped fares, and urged airlines to avoid surge pricing to assist stranded travelers.
  • The abrupt halt to tourism threatens the livelihoods of over two million people and places hundreds of crores in debts and losses at risk for local businesses.