Overview
- Viewers nationwide need an Amazon Prime Video subscription to watch, while free over-the-air broadcasts are limited to Green Bay, Milwaukee and Chicago.
- The assignment stems from the NFL’s 11-year media agreements through 2033, with Amazon paying roughly $1.2 billion annually for its package.
- Prime Video’s Thursday Night Football averaged about 15 million viewers in 2025, reinforcing the league’s push to showcase marquee games on streaming platforms.
- Wisconsin gubernatorial candidate Mandela Barnes criticized the setup, saying about 40% of the state cannot watch without Prime and pledging to pursue statewide TV access if elected.
- This weekend’s matchup is only the fourth NFL playoff game not carried nationally on traditional broadcast television.