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Packers Post Record $719.1 Million in 2024 Revenue and Prepare CEO Handoff

Fueled by a record $432.6 million national payout, the franchise saw a 9.9% revenue surge under its public-ownership model

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Overview

  • Total revenue climbed to $719.1 million for the 2024 season, marking a 9.9% increase from 2023’s $654.1 million
  • National revenue rose 7.5% to $432.6 million, reflecting more than $13 billion shared evenly across all 32 NFL teams
  • Local income jumped 13.7% to $286.4 million, driven by the addition of a ninth regular-season home game
  • Operating profit surged 39.3% to $83.7 million while net income declined 12.8% to $85.6 million amid weaker investment returns
  • Outgoing CEO Mark Murphy will hand over to Ed Policy at Friday’s annual shareholder meeting after a 17½-year tenure