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Packers Bring Back ‘Winter Warning’ All-White Look for Primetime Whiteout at Lambeau

Green Bay leverages the alternate uniform as a marketing play to coordinate the crowd within the NFL’s push for trend-driven looks.

Overview

  • For Thursday Night Football against Washington, the Packers wore their all-white set with the white alternate helmet and asked roughly 80,000 fans to dress in white for a full-stadium effect.
  • The 'Winter Warning' combination was released in summer 2024 and debuted in Week 7 that season against the Texans.
  • Green Bay is 2-0 in the look, defeating Houston 24-22 and Seattle 30-13 during the 2024 season.
  • This marks the second season the Packers have a white alternate helmet, whereas their 2015 Color Rush used a yellow helmet with all-white jerseys.
  • The team has not announced whether the 'Winter Warning' uniforms will be used again later in the 2025 season.