Overview
- Moncler features the longtime friends in their first joint brand campaign to center themes of friendship, respect, connection, trust and warmth.
- Shot in New York by portrait photographer Platon, the initiative spans stills and short films with the actors’ voiceovers and intimate, stage-set moments.
- The campaign highlights core products, including De Niro in the Maya 70 and the new Fall/Winter 2025 Bretagne jacket worn in the visuals.
- A fresh recording of Bill Withers’ “Lean on Me” by ambassador Tobe Nwigwe with his wife Fat provides the soundtrack.
- The rollout is global across outdoor, press, web and social, with a second wave of films and behind-the-scenes content queued, and Moncler’s site counting down to the next short early next week.