Overview

• Prism becomes the umbrella identity for the group’s diversified businesses, replacing Oravel Stays as the corporate name.
• The OYO brand continues as the consumer-facing label for budget and midscale travel, with customer bookings unchanged.
• Ritesh Agarwal announced the change after a global naming contest that drew over 6,000 entries, crediting winners Siddhant, Prajwal, and Anand.
• The company frames the shift as building a future‑ready structure to better present its portfolio across hotels, vacation homes, extended stays, workspaces, and celebration venues.
• OYO, founded in 2012, says it now serves over 100 million customers in more than 35 countries across brands including OYO, Motel 6, Townhouse, Sunday, Palette, Belvilla, and others.