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OYO Parent Oravel Stays Rebrands as Prism

The move creates a clearer corporate structure to support a broader hospitality portfolio.

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Photo Credit: G6 Hospitality

Overview

  • The OYO brand continues as the consumer-facing identity for budget and midscale stays, with no change to booking operations.
  • Prism becomes the umbrella parent for a diversified lineup spanning hotels (OYO, Motel 6, Townhouse, Sunday, Palette), vacation homes (Belvilla, DanCenter, CheckMyGuest, Studio Prestige), extended stay (Studio 6), workspaces (Innov8) and celebration venues (Weddingz.in).
  • The name was chosen through a global public contest that drew more than 6,000 submissions, with credit to contributors identified as Siddhant, Prajwal and Anand.
  • Ritesh Agarwal disclosed the change in a shareholder letter and on X, describing a future‑ready architecture powered by deeper investment in data science and AI.
  • Coverage notes the rebrand is seen as positioning for potential IPO plans without a formal filing, while current growth efforts include adding over 150 Motel 6 and Studio 6 hotels in 2025 in the U.S. and a £50 million push to expand Sunday Hotels in the UK.