Overview

• MaravillOXXO turns four OXXO outlets into immersive cultural spaces with designs reflecting local traditions and art forms
• The initiative is part of the federal Hecho en México program to promote domestic products and regional diversity
• Oxxos Mágicos are located in Ciudad Madero (Tamaulipas), Boca del Río (Veracruz), Tulum (Quintana Roo) and San Blas Muelle (Nayarit)
• Each store’s unique facade showcases elements like Mayan jungle motifs, marine imagery and huichol designs to celebrate community identities
• OXXO is evaluating broader deployment of the concept across its 20,000-plus network to stimulate tourism and support local artisans