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OXXO Marks International Coffee Day With Morning Andatti Giveaway as Rival Chains Roll Out Deals

The activations highlight how brands use International Coffee Day to drive store traffic in Mexico’s expanding coffee market.

Overview

  • OXXO offered one free Andatti americano per person from 7:00 a.m. to 12:00 p.m., hot 360 ml or iced 437 ml, in participating cups while supplies lasted with no thermos refills.
  • The giveaway served as Andatti’s 20th‑anniversary activation, aligning the brand milestone with the national coffee observance.
  • Starbucks paired a limited reusable cup with the purchase of a grande or venti drink for 29 pesos, capping inventory at 127,200 cups nationwide.
  • Tim Hortons ran a 2×1 promotion on its small Mexican coffee on Oct. 1, priced at 29 pesos for two.
  • Krispy Kreme discounted americanos or cappuccinos to 15 pesos with a doughnut purchase from Oct. 1–3, while McDonald’s promoted free McCafé drinks in selected restaurants and via its app from Sept. 30 to Oct. 6.