Overview

• Oxford University Press selected 'brain rot' as its 2024 word of the year, reflecting growing concerns about the effects of excessive online content consumption.
• Experts describe 'brain rot' as the mental deterioration caused by overexposure to trivial or unchallenging online material, particularly through social media scrolling.
• Neuroscientists point to the brain's habenula as a key factor in compulsive behaviors like 'doom-scrolling,' which can sap motivation and foster avoidance habits.
• Prolonged online engagement is linked to reduced attention spans, memory issues, and disruptions in sleep, with particular concern for younger users.
• Experts recommend strategies like limiting screen time, prioritizing meaningful content, and incorporating tech-free periods to combat digital overuse.