Overview
- Rob Gough, a sports investor who bought the white jersey in 2022 and kept it in a Puerto Rico home before vaulting it, has identified himself as the seller and publicly predicted the piece could fetch $100 million.
- Joopiter, Pharrell Williams’ auction platform, has listed the jersey for its online “Driven to Greatness” sale that opens for preview in mid-September and carries a published presale estimate of $10 to $15 million.
- The owner’s $100 million projection sharply diverges from the auction house estimate and will confront the existing top mark of $10.1 million for Jordan’s 1998 Game 1 jersey sold in 2022.
- Gough’s stated chain of custody involved intermediaries and an NDA that prevents disclosure of his purchase price, a provenance path that collectors and experts say can complicate value and buyer confidence.
- Beyond price, the sale will gauge demand for high-end sports relics tied to Jordan’s ‘Last Dance’ era and could reshape how much collectors pay for single, game-worn items if bids exceed established benchmarks.