Overview

• Blizzard unveiled the collaboration on August 25 with a “Cowboys never die” campaign that pairs Dončić’s likeness with the hero Cassidy.
• Season 18 launches August 26 and includes unlockable Luka-themed rewards, cosmetics, in-game challenges, and custom Stadium builds.
• Stadium mode will feature Dončić’s custom builds, giving players a way to engage with the event’s sharpshooting theme.
• The campaign first surfaced via a billboard in Poland before Overwatch’s official announcement on social media.
• Community response was swift and mixed across social platforms, with reactions spanning curiosity, confusion, and enthusiasm.