Overstock Acquires Bed Bath & Beyond's Brand for $21.5 Million Following Bankruptcy

Overstock.com won an auction for Bed Bath & Beyond's intellectual property and digital assets for $21.5 million.
The deal allows Overstock to take over Bed Bath & Beyond's brand name, mobile apps, and customer data.
Bed Bath & Beyond filed for bankruptcy in April and is liquidating its stores.
Buy Buy Baby, Bed Bath & Beyond's baby products chain, is being sold separately.
If Overstock's acquisition falls through, other bidders are interested in parts of Bed Bath & Beyond's assets.