Overview

• Fans worldwide have donated fresh ryegrass blocks to Haru Urara through Namabokuso Bank at a rate of $40 per 5 kg.
• Since the service launched on July 10, total deliveries have surpassed 2.5 metric tons, roughly the weight of two small cars.
• The surge in orders overwhelmed the platform, causing the Namabokuso Bank website to crash on July 13 and 14.
• To prevent spoilage and accommodate limited ranch throughput, Namabokuso Bank is scheduling deliveries based on daily capacity.
• The movement reflects the global success of Umamusume: Pretty Derby and Haru Urara’s underdog appeal, turning virtual fandom into real-world support.