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Over Half of UK Social Media Investors Lose Money as FCA Steps Up Finfluencer Crackdown

TSB research reveals average losses of £3,706 per person after nine in ten social media users encountered investment pitches

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Overview

  • TSB found 31% of social media users acted on financial advice seen online, and 55% of those investors lost an average £3,706 each
  • Nine in ten respondents reported seeing investment opportunities on social media and 43% said they would consider acting on such pitches
  • The Financial Conduct Authority’s June operation removed 650 unauthorised finfluencer posts and led to three arrests in the UK
  • Survey results show 16-to-24-year-olds are most likely to feel worse about their finances after viewing wealth-related posts, with 67% reporting negative effects
  • Regulators and consumer groups advise checking the FCA’s Warning List before investing and watching for red flags like get-rich-quick claims and lavish lifestyle displays