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Over 100 British athletes urge government to back London’s 2029 World Athletics bid

A £45 million government pledge is required to stage the championships at London Stadium with projected economic impact exceeding £400 million.

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Overview

  • More than 100 signatories—including Dame Jessica Ennis-Hill, Sir Mo Farah and Dame Kelly Holmes—have backed an open letter calling on ministers to support the bid.
  • Athletic Ventures, a partnership of UK Athletics, London Marathon Events and the Great Run Company, is leading the campaign.
  • Officials say ministers must confirm backing within weeks to meet the official bid launch due this summer.
  • Backers highlight potential boosts in grassroots club participation and opportunities for international teams to train in the UK ahead of 2029.
  • Proponents point to London’s successful staging of the 2012 Olympics and 2017 World Championships alongside Team GB’s strong recent Olympic performance as proof of the city’s readiness.