Overview
- KBRI published its March 2026 idol-group brand reputation results based on big-data analysis of activity from February 12 to March 12 across participation, media, interaction, and community metrics.
- Soompi reports BTS at No. 1 overall with a brand reputation index of 9,402,729 and 93.91% positive reactions, with BLACKPINK second at 7,230,109 after a 37.48% monthly rise and IVE third.
- Deccan Chronicle presents a different top line, naming IVE as March’s No. 1 and listing a top 10 that places BLACKPINK second and BTS seventh alongside TWICE, Red Velvet, ILLIT, SEVENTEEN, EXO, Stray Kids, and aespa.
- Deccan Chronicle also notes that BTS remained No. 1 in KBRI’s separate Boy Group Brand Reputation Rankings for March with an index exceeding 8.6 million.
- Both outlets describe KBRI’s rankings as closely watched indicators that can sway endorsements, advertising deals, television bookings, and broader publicity for idol groups.