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Outdoor Retailer Moves 2026 Trade Show to Minneapolis in Reboot Bid

Organizers tout a collaboration-focused reboot to win back big brands.

Overview

  • The expo is scheduled for Aug. 19–21, 2026 at the Minneapolis Convention Center, billed as a three-day “reimagined” show focused on collaboration, learning and shared experiences.
  • Organizers cited Minnesota’s strong outdoor economy, diverse brand presence and suitable venues and green spaces as key factors in the decision.
  • Minnesota officials said the state offered no incentives to attract the event, describing the move as a signal of confidence in the local industry.
  • Participation has shrunk in recent years, with organizers reporting more than 350 brands and about 1,700 attendees at the most recent show.
  • The move follows years of turbulence, including a 2017 public-lands dispute that drove major-brand boycotts, a shift to Denver, and a 2022 return to Salt Lake City that many big names still skipped.