Overview

• Oura closed an approximately $875 million Series E round that values the company around $10.9–$11 billion.
• The company secured a $250 million revolving credit facility from a consortium including Bank of America, Wells Fargo, JPMorgan, Goldman Sachs, Citigroup and Barclays.
• Management says total ring sales have surpassed 5.5 million, with 2024 revenue at about $500 million and 2025 on pace to top $1 billion.
• Subscriptions now account for roughly 20% of revenue, with about 2 million paying members supplementing hardware sales.
• Oura is scaling global distribution across roughly 4,000 stores and new markets such as Japan and Germany, expanding integrations like Dexcom data and serving large customers including the U.S. military as competition from Samsung and startups intensifies.