Overview

• Oura's full selection of smart rings and accessories, including sizing kits, is now available to U.S. shoppers on Amazon.
• The move to Amazon follows a partnership with Best Buy, marking Oura's continued expansion in large-scale retail.
• Samsung's Galaxy Ring, expected to launch this year, introduces new competition in the smart ring category with health-tracking features.
• Oura introduces new features such as Circles and Resilience to enhance device utility and user experience.
• The smart ring market sees increased competition as companies like Oura, Samsung, and others innovate with health and wellness tracking features.