Oura Launches Sales on Amazon Amid Growing Smart Ring Competition

Oura expands its retail presence by selling its smart rings on Amazon, facing new challenges from Samsung and Apple in the wearable market.

Oura's full selection of smart rings and accessories, including sizing kits, is now available to U.S. shoppers on Amazon.
The move to Amazon follows a partnership with Best Buy, marking Oura's continued expansion in large-scale retail.
Samsung's Galaxy Ring, expected to launch this year, introduces new competition in the smart ring category with health-tracking features.
Oura introduces new features such as Circles and Resilience to enhance device utility and user experience.
The smart ring market sees increased competition as companies like Oura, Samsung, and others innovate with health and wellness tracking features.