Overview
- The Movex | Virtual Content Creator, built with Otto’s tech unit one.O, generates photorealistic model images from a single product photo within minutes.
- Otto projects up to five times more daily image output and up to 60% lower production costs, enabling new collections to go online within hours.
- Staff can select virtual models across gender, ethnicity, age, and body type, then set poses and outfits to create varied looks at scale.
- The company plans to extend the platform to AI-generated video and sees strong potential for furniture visuals shown in multiple scenes.
- Otto highlights an ethical review step in the workflow, as reporters note unsettled questions about labeling AI images and possible legal or societal impacts.