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Otto Group Doubles Profit With Tech Pivot

Otto plans up to €350m in AI, automating logistics to lift platform margins, cutting jobs, projecting revenue plus profit at last year's level for 2026/27.

Overview

  • The group reported on Thursday that 2025/26 EBIT rose from €276m to €641m and net profit reached €312m, driven by higher platform margins, EOS results and cost savings.
  • Reported revenue fell about 7.4% to €13.8bn largely because About You was sold to Zalando in July 2025, a move that reduced headline turnover but sharpened Otto's focus on profitability.
  • Otto grew its marketplace activity with platform GMV up roughly 6% to €7.5bn and active German customers rising to 12.6 million, and it plans to open the marketplace to more European countries.
  • Management unveiled technology plans including a Google Gemini–based shopping assistant already in beta, a cooperation with Nvidia for AI-driven robotics and a pledge of up to €350m for tech and AI investments.
  • The group has cut headcount to about 34,800 and announced further job reductions—up to 460 roles at Otto, up to 850 at Hermes and 229 at Witt—which the company says will be handled with offers such as early retirement and redeployment.