Overview

• Founder Andrea Ceccherini unveiled the new name and brand in Milan on September 23, marking the organisation’s 25th anniversary.
• The mission remains training young people to think independently in a digital era shaped by algorithms and AI.
• Ceccherini said the international launch will start in Spain after two years of local pilots, with formal partner confirmations due in October.
• Prospective Spanish partners named include Prisa (El País), ABC and La Vanguardia, alongside Banco Santander, Fundación La Caixa and Fundación Mapfre.
• The refreshed identity keeps the blue color and stylized eye and follows years of programs such as Il quotidiano in classe and Young Factor that the group says reached millions.