Oscars Viewership Rises with Popular Film Nominations Despite Overall Decline
The 2024 Oscars telecast saw a modest increase in viewers, attributed to the inclusion of blockbuster movies 'Oppenheimer' and 'Barbie', amid ongoing challenges for the event's relevance.
- Sunday night's Oscars telecast attracted 19.5 million viewers, marking a four-year high but still the fourth-lowest in the event's history.
- The broadcast saw a slight increase in viewership among adults aged 18-49, despite a 5% drop from the previous year.
- 'Oppenheimer' and 'Barbie', both box office hits, were highlighted during the show, contributing to the increased interest.
- Critics argue that the entertainment industry's politicization and lack of relatable content have led to a decline in Oscar relevancy.
- The Oscars' attempt to include more popular films in nominations reflects a strategy to boost viewership amid challenges from streaming services.