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Oscar Mayer Wienermobile Gets New Name and Recipe After Nearly 100 Years

  • Oscar Mayer is rebranding its Wienermobile as the Frankmobile to reflect a new all-beef hot dog recipe.
  • The Wienermobile's drivers, formerly called Hotdoggers, will now be known as Frankfurters.
  • The Wiener Whistle will be renamed the Frank Whistle.
  • The Frankmobile will offer coupons for free packs of beef franks to anyone named Frank or a variation of the name.
  • Oscar Mayer's six Wienermobiles will receive new decals displaying the vehicle's new name, Frankmobile.
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