Oscar Mayer Wienermobile Gets New Name and Recipe After Nearly 100 Years
- Oscar Mayer is rebranding its Wienermobile as the Frankmobile to reflect a new all-beef hot dog recipe.
- The Wienermobile's drivers, formerly called Hotdoggers, will now be known as Frankfurters.
- The Wiener Whistle will be renamed the Frank Whistle.
- The Frankmobile will offer coupons for free packs of beef franks to anyone named Frank or a variation of the name.
- Oscar Mayer's six Wienermobiles will receive new decals displaying the vehicle's new name, Frankmobile.