Oscar Mayer Launches Plant-Based Hot Dogs and Sausages

In partnership with NotCo, Oscar Mayer introduces its first-ever vegan hot dogs and sausages, aiming to cater to a broader consumer base.

Oscar Mayer, in collaboration with NotCo, rolls out its first plant-based hot dogs and sausages, marking a significant shift towards vegan options.
The new vegan products, named NotHotDogs and NotSausages, are set to be more expensive than their meat counterparts, with prices ranging from 40% to 60% higher.
Despite declining sales in the plant-based meat sector, Oscar Mayer aims to appeal to both devoted vegans and the plant-curious with its new offerings.
The launch is part of a broader strategy by Kraft Heinz to expand its plant-based portfolio, which already includes items like NotMac&Cheese and NotCheese Slices.
The products will debut at Expo West and are expected to hit major retailers nationwide later this year, in time for grilling season.