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Oscar Mayer Brings Back Wienie 500 to Indy on May 22 With Fan Vote, National Telecast

A live nationwide telecast follows a debut that drew 85,000 at IMS with 8 million more watching online.

Overview

  • The Wienie 500 returns to Indianapolis Motor Speedway on Friday, May 22 during Carb Day ahead of the 110th Indianapolis 500.
  • All six Wienermobiles will compete for Top Dog, with the final entrant chosen through a new @Wienermobile Instagram “Pick Your Dog” bracket that opens today.
  • Fans can select from seven new regional hot dogs or opt to give Sonoran Dog another shot after its relegation following a lackluster 2025 performance.
  • Slaw Dog defends its title against returning rivals Chi Dog, New York Dog, Chili Dog and Seattle Dog, each representing regional styles.
  • Building on last year’s 85,000 in-person crowd and roughly 8 million livestream viewers, the 2026 event adds a live nationwide broadcast and revives pageantry like custom decals, Hotdogger suits, the Wiener Song and the mustard-spray Borg-Wiener trophy.