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Osaka Expo Mascot ‘Myakumyaku’ Ends on a High, With Official Merch Sales Extended to March

Sales of official goods reached about ¥800 billion by August, lifting projected Expo royalties well above initial targets.

Overview

  • Crowds formed at popular photo spots by the East and West gate statues and long queues persisted at official stores as the Expo prepared to close on October 13.
  • Organizers will keep select official stores operating after the Expo and will continue selling goods through March, reflecting stronger-than-expected demand.
  • The two giant gate statues will be moved to Expo ’70 Commemorative Park in Suita and are expected to tour tourist sites across Osaka afterward.
  • After an initially negative reception in 2022, the character gained broad affection through on-site encounters and social media, with local media chronicling its spread via a “100-day camera” project.
  • The merchandise boom fueled resale activity and even a June mass shoplifting case involving sought-after black plush toys, underscoring security and supply pressures.