Overview
- The company said it will shut 31 stores and five outlet locations by early 2026, with specific sites yet to be named.
- Orvis attributed the retrenchment to an “unprecedented tariff landscape” that it says changed its business model.
- Executives said the brand will narrow its product range and refocus on heritage pursuits such as fly fishing and wingshooting alongside gear, apparel, experiences and conservation.
- Orvis will concentrate on a more selective retail footprint while leaning on its more than 500 independent dealer partners and direct channels.
- The move follows workforce cuts announced in October 2024 and June 2025, and third-party reports project a smaller national footprint after the closures, which the company has not confirmed.