Overview

• In a July 9 Instagram reel, influencer Orry donned a full Labubu doll costume and captioned the clip “Labuwho??.”
• The video opens with Khushi Kapoor showing her plush Labubu to her father, who then reveals his own version before panning to Orry’s eerie smile.
• Celebrities including Ananya Panday, Bhumi Pednekar and Mouni Roy flooded the comments with playful reactions to the trio’s spooky-cute antics.
• Labubu dolls are collectible plushies created by Hong Kong artist Kasing Lung as part of The Monster Book series and produced by Beijing-based Pop Mart.
• By July 10 the reel had amassed thousands of likes and comments, solidifying the crossover of the Labubu craze from niche collectible to Bollywood social media staple.