Overview

• The new primary logo replaces the “A” in both Orlando and Magic with a star and adds a cascading star trail around a standalone basketball icon
• Three uniforms—Association (white), Icon (blue) and Statement (black)—feature returned pinstripes on the white and blue editions while the Statement set is the only Jordan Brand design
• Players and fans on June 3 previewed a redesigned Kia Center court that mirrors the updated color palette and branding elements
• Executive VP Shelly Wilkes led the fan-driven design process to honor Orlando’s 1995 and 2009 NBA Finals appearances
• The rebrand marks a visual reset as the team’s young core, including Paolo Banchero, Franz Wagner and Jalen Suggs, aim for deeper playoff runs