Overview

• The new primary logo features a cascading star trail with the franchise’s signature star replacing the “A” in both “Orlando” and “Magic,” updating a design unchanged since 2010.
• Three uniforms—Association (white), Icon (blue) and Statement (black)—revive the team’s original bold pinstripes and display either “Magic” or “Orlando” across the chest with a star trim on the shorts.
• The Statement uniform is the sole Jordan Brand jersey and pays homage to Orlando’s pinstriped on-court warm-up jackets from the team’s early years.
• The franchise cited fan feedback and strong sales of its Hardwood Classics throwback line, which accounted for 14% of total retail revenue, as key influences on the new designs.
• A freshly redesigned Kia Center court debuted at Tuesday’s unveiling, and the arena opened to fans for an exclusive preview of the updated branding and merchandise.