Orlando Magic Renames Arena as Kia Center

Ends 13-year run as Amway Center, marking a significant shift in naming rights.

The Orlando Magic has renamed their arena as Kia Center, ending its 13-year run as Amway Center.
The transition to the new name has been underway for some time, with the Kia logo already in place on banners and basket stanchions.
The terms of the new naming rights deal were not disclosed; the deal with Amway, when originally announced, was worth about $4 million per year.
The first event under the new name is a game between the Magic and Miami Heat.
Kia and the NBA have partnered for decades, with Kia being the presenting sponsor of several league awards and having deals with at least 13 different franchises.