Overview

• The Reese’s Oreo Cup replaces Reese’s traditional chocolate shell with Oreo’s milk chocolate and white crème, filling it with peanut butter and Oreo cookie crumbs as a permanent lineup addition.
• The Oreo Reese’s Cookie consists of Oreo chocolate sandwich cookies filled with Reese’s peanut buttery crème and Oreo crumbs, offered while supplies last before returning permanently in January 2026.
• Presales for both products open on August 18 via The Hershey’s Store, with nationwide retail availability starting in early September.
• This marks the first joint release from Oreo and Reese’s since the 2014 Peanut Cup Oreo, fulfilling a decade of fan requests on social media.
• The collaboration exemplifies consumer packaged goods firms’ use of high-profile, limited-edition partnerships to drive impulse purchases with flat snack category growth and rising production costs.